How I Raised Myself from Failure to Success in Selling

A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas — or anything else — this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable — and more valuable to your company — when you apply Bettger’s keen insights on:

• The power of enthusiasm

• How to conquer fear

• The key word for turning a skeptical client into an enthusiastic buyer

• The quickest way to win confidence

• Seven golden rules for closing a sale

User Ratings and Reviews

5 Stars Timeless sales wisdom is available to you if you just apply it!
You may never have heard of Frank Bettger (prounced Betch-er)but thousands of sales professionals attribute their success to reading his book, “How I Raised Myself From Failure To Success In Selling.”

Bettger gives practical timeless advice on improving your salesmanship. Simple things like listen more than you speak, continue your education, act with integrity, think of your customers needs more than your own may sound old fashioned, but they still work wonders.

I read Bettger every year and I never fail to pick up something new and valuable.

Highest Recommendation!

Cheers!

5 Stars Timelessnes of a unique wisdom and craft
My initial contact with Bettger’s wisdom was some 27 years ago through an audiotape version of his book. Now, I’ve been reacquainted with the man through his book. What a timeless nugget of wisdom! This book,in its virtuous compactness, has turned out to be The BEST book from which I’ve learned much that is priceless in effective communications (sales). In fact, it is so priceless to me that it has become a constant companion, occupying an enviable corner of my briefcase. I recommend this book very, very highly to any serious-minded sales/communications apprentice, anywhere, anytime. Read, re-read, internalize, practice, and watch the positive results materialize, inexorably!! Things (generations, perceptions and culture) may change, yet there appears to be a constant theme and thread common to them all. This book, in my opinion, transcends those boundaries…

5 Stars Rock solid classic on sales fundamentals
Every book on sales uses the core principles that Frank Bettger laid out in this classic manual in 1947. These principles remain an effective part of the repertoire of most successful sales professionals. Bettger shows his belief in Dale Carnegie’s putting-people-first tactics with his inspiring language, skilled storytelling and bedrock principles. While some of his syntax, especially the gender-specific pronoun use, is dated and the dollar amounts are small compared to today’s figures, getAbstract suggests that every salesperson should read and master this basic, practical guide.

5 Stars How I Raised Myself From Failure to Success in Selling
How I Raised Myself from Failure to Success in Selling

I have read this book over 15 times in the past 10 years, because it is the BEST book on selling that I’ve ever read. It is common sense and real world in its approach. It has been in print since 1947, and that speaks volumes.

5 Stars The original KISS method!
Are you kidding me! This book changed my life! Follow the simple methods that Frank Bettger used and see your sales go through the roof. He doesn’t know the phrase “Keep it simple stupid” this book was written way before that…but he is the original “simple” method king! Don’t waste a minute, order now. Imagine all you have to do is listen to your customer and ask them why…who would have ever thought selling was this easy!

2 thumbs up Mr. Bettger…2 elated thumbs up!

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